In an effort to provide information and experiences from the agricultural world in a fresh and unstructured way, the Ministry of Livestock, Agriculture and Fisheries of Uruguay launched the "Uruguayan Agricultural Information and Experience Program". MGAP TV as part of its participation in the recent Expo Prado 2023. This live streaming platform (streaming) is changing the way in which the general public accesses the valuable information and knowledge shared by authorities, technicians and key actors in the agricultural chain.
A close and accessible approach
MGAP TV presents an accessible style of communication, where the ministry's authorities, as well as guests from other agencies, technicians and actors of the agricultural sectorThe aim of this approach is to bring the public closer to the relevant topics in an attractive and easy-to-understand way. This approach seeks to bring the public closer to the relevant topics in an attractive and easy-to-understand manner.
The program, eloquently hosted by Yonnatan Santos, offers 15-minute dialogues on a variety of topics related to livestock, agriculture and fishing. In its first installment, viewers were able to learn more about the "Equine Passport", a topic of great interest in the equine field in Uruguay.
Equine Passport: a joint achievement
In the inaugural episode of MGAP TV, the topic of the ".Equine passport"The event was attended by the general director of MGAP, Fernanda Maldonado, the undersecretary of the Ministry of Education and Culture (MEC), Ana Ribeiro, and the general director of Livestock Services, Diego de Freitas.
According to Ana RibeiroThe Equine Passport has been a project under development since 2012 at the MEC. The Equine Affairs Commission, in collaboration with several ministries, was tasked with advising the Executive Branch on equine-related matters. Ribeiro shared his enthusiasm for bringing together a wide range of equine stakeholders, even in the midst of the pandemic, to achieve this project.
Fernanda Maldonado highlighted the importance of MGAP in the creation of a solid legal framework for the Equine Passport. From the regulatory point of view, the ministry started to intervene in collaboration with the MEC, thus establishing the necessary legislation for its implementation.
Diego de Freitas underlined the relevance of the Equine Passport for Livestock Services and equine health. This document is not only essential for horse-related institutions, but also provides owners and veterinarians with a vital tool by showing the ownership and complete health history of each horse.
A look into the future
MGAP TV promises to continue to offer a wide range of topics of interest in future issues. This new communication approach is proving to be an effective way to educate and entertain the public on key agricultural issues.
For more information on the "Equine Passport" and to explore other topics related to livestock, agriculture and fisheries, we invite you to tune in to MGAP TV and join the conversation.
Below, we share the inaugural video episode of "Equine Passport".
